Where is the role of corporate mascots?

　 What is the role of corporate mascots? Corporate mascots are the carrier of company brand culture. The original intention of mascots being designed is to allow companies to better suggest and confide in the market or target customers, so that the target target has a better understanding of the company, thereby enhancing the brand's position in its mind, while also improving the brand's taste and market value. And this is exactly the role of the corporate mascot!

　　The role of corporate mascots and brand image spokespersons is actually the same in principle. No matter what industry a company is in, its products are facing competition at all times. Perhaps, you can say that our company's R&D department is very strong, and the products can continuously increase their value according to market demand and competition. However, if your company's brand already has a certain market influence, it will undoubtedly have a huge impact on the product's sales market, and the brand image is a major competitive advantage.

　　Needless to say, the role of the brand has become the key to enhancing the brand image and its market influence. Although customized promotion of corporate mascots is not the only way to enhance brand image, it is also a good choice. Now that looking for celebrity endorsements is out of date, the company itself has its own source of image communication, which is very helpful for carrying out marketing activities. As a product, it is not easy to stand out from the competition of many peers. According to the survey data of an authoritative organization on consumer purchasing habits, 70% of respondents often choose to choose brands when facing many similar products, and then slowly understand whether the product selected is really applicable according to their own needs and habits.

　　This gives us a very important information, that is, the brand image has a high position in today's commodity marketing and can directly affect the buyer's inherent consumption habits! It can be seen that the  of a brand image is so important. The investment cost of the enterprise mascot is much more cost-effective than traditional celebrity endorsements. Moreover, the image of its own mascot only serves its own enterprises, unlike celebrities, and the brand image is seriously blurred in the spokesperson and does not play its due role.

　　The corporate mascot is not just an ordinary doll, it can play different roles against different groups of people. But the existence of mascot has only one purpose, which is to subtly influence the thinking of the target population and allow them to make the choices the company wants in certain specific social activities.

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